Showing posts with label Events. Show all posts
Showing posts with label Events. Show all posts

6.18.2010

Arianna Huffington, Guest Speaker at The 6th Annual Emerge Fundraiser




San Francisco, CA 06/17/10 - The 6th Annual Emerge Fundraiser was a big success. The event took place at the beautiful Merchants Exchange Building. The room was full of great women -and men- and everybody walked out with inspiring and empowering messages.

Arianna Huffington, Author, Columnist & Founder of the Huffington Post was the guest speaker. Her humor and wisdom enlighten us all. Christine Pelosi, daughter of current Speaker of the United States House of Representatives Nancy Pelosi, Speaker pro Tempore Assemblywoman Fiona Ma and 2010 Woman of the Year Andrea Dew Steele, Founder & President of Emerge America were among the attendees.

Emerge is a political leadership training program for Democratic women, inspiring them to run for office and honoring their skills to win. Their goal is to increase the number of Democratic women in public office.

I was delighted to attend the event as a guest of Fiona Ma. The evening was definitely one to remember.

Photos - top right: Arianna Huffington, top left: Christine Pelosi and her daughter, bottom right: Fiona Ma.

5.08.2010

Latina Entrepreneur Mrs.Sofia Echeverria Keck scheduled to be a Panelist at The 12th annual LATINA Style Business Series


LATINA Style - A National Magazine for the Contemporary Hispanic Woman
Dear Ms. Echeverría Keck,

We are delighted to share with you that on May 13, 2010 LATINA Style will host the 12th annual LATINA Style Business Series in San Francisco, CA. We would like to extend an invitation for you to speak at our upcoming conference, and more specifically, that you participate as a panelist.

The LATINA Style Business Series (LSBS) is the most successful ongoing business development program for Latina business owners in the nation. Over 27,000 Latina entrepreneurs and professionals have benefited from participating in this exciting and informative one-day business program since it first launched in 1998. It is a natural progression of the extensive work the magazine performs to provide resources to Latinas for personal and professional development.

The event, which will be covered in LATINA Style Magazine, typically attracts 250 to 300 Latina business owners seeking to grow their business and Latina professionals interested in starting a business as well as key business, community and government leaders.

We are delighted to announce our co-chairs for this event, the Honorable Aida Alvarez, chair of the Latino Community Foundation (LCF). Also, Ms. Isabel Valdés, Principal of Isabel Valdés Consulting (IVC), and, we are pleased to confirm our Keynote Speaker, Ms. Barbara Kasoff, President and CEO, and Co-Founder, of Women Impacting Public Policy, Inc.

We respectfully request the honor of your presence on the following workshop:

Role: Panelist: - Lessons Learned: Latina Entrepreneurs’ Financial Survival Guide

(11:50 am – 12:30 pm)

Date: Thursday, May 13, 2010

Location: Grand Hyatt San Francisco on Union Square

(345 Stockton Street, San Francisco, CA 94108)

Workshop focus: Successful Latina entrepreneurs at different stages of business maturity discuss lessons learned, insight gained through their experiences, challenges encountered, and ways to overcome these. The current economic state has caught many ill-equipped. These women will share ways to be ready for growth and new opportunities.

Ms. Echeverría Keck, we would be honored to have you participate in this prestigious panel.

Sincerely,

Robert E. Bard

President & CEO

LATINA Style Magazine

www.latinastyle.com



"A National Magazine for the Professional Hispanic Woman"

4.26.2010

HOPE: 16th Annual Latina Action Day



Sacramento, CA. April 21, 2010 - Once a year, Hispanas Organized for Political Equality (HOPE) convenes hundreds of Latina leaders from all regions of California in Sacramento for an annual public policy issues conference, Latina Action Day Sacramento.

This one day conference is designed to facilitate dialogue between corporate and community Latina leaders and elected officials on public policies affecting Latinas in California.

This year, Maria Echaveste was HOPE’s keynote speaker for the Super Charge The Advocate in You Luncheon. Mrs. Echavaste is a UC Berkeley Law School Professor and former assistant to the president and deputy chief of staff to President Clinton.

According to HOPE Latinas in California are advocating for:

1. Improving the college pathway for all students: In 2008, California’s average high school dropout rate was 20.1% (slightly over 1 out of 5 students.) Among Latinos the rate was even higher – 25.5%

2. Removing barriers to good health for all children: 28.1% of children in California are overweight and 75% of these children will continue to be overweight into adulthood.

3. Improving the quality of healthcare for all women: 14.5% of minority women in California either receive late initiated prenatal care or no prenatal care at all.

4. Increasing internet access to all communities: 50% of Latinas still don’t have Internet access.

Latina voters are estimated at 1.6 million in California and have a significant political influence. HOPE.ACT.VOTE. is a statewide initiative that aims to mobilize California’s Latina registered voters to become informed citizens, effective policy advocates, and active civic participants. To know more about HOPE visit

Photo - Maria Echaveste and Sofía Echeverría Keck at HOPE's Luncheon.

4.09.2010

Governor Schwarzenegger Opens Office of Economic Development


Sacramento, CA – Governor Arnold Schwarzenegger this past Thursday signed an executive order establishing the Governor’s Office of Economic Development (GoED,) a one-stop shop to help businesses with the information and resources they need to succeed in California.

“California is the best place in the world to do business, and by cutting red tape and streamlining functions, my Office of Economic Development will make the state an even better partner to the economy,” said Governor Schwarzenegger.

To do business in California you must interact with the state in many ways, such as registering, obtaining licenses and permits and paying taxes. At GoED, experienced staff will guide businesses through the various state requirements and help them access state resources.
GoED is open for business and can be contacted toll free at 877- 345-GoED (4633) or at www.business.ca.gov

Photo : Governor Schwarzenegger and Sofia E. Keck at the grand opening of GoED in Sacramento, CA

12.20.2009

Hispanic Public Relations & Social Marketing Conference Set For 2010 - Written by My Latino Voice



The Hispanic Public Relations Association (HPRA) and the Hispanic PR Blog are joining forces to make history by presenting the first ever Hispanic Public Relations & Social Media Marketing Conference in Dallas, TX, May 10-12, 2010.

“This conference will provide attendees with case studies, professional development, career and networking opportunities that are razor-focused on Hispanic PR and social marketing,” said conference co-creator Manny Ruiz, the nation’s leading blogger on Hispanic public relations and the founder of Hispanic PR Wire, a division of PR Newswire. “We believe this case studies-driven event will be the premier annual showcase for all that our Hispanic PR/social marketing industry has to offer.”

“This conference comes at a critically important time for both HPRA and the Hispanic market,” said John Echeveste, HPRA co-founder and senior adviser. “This year, HPRA celebrated its 25th anniversary and, in 2010, we will expand its national presence, while the upcoming U.S. Census and the continued growth of social media will underscore the importance of the national Hispanic market. As the leading organization for Hispanic public relations professionals, HPRA is pleased to co-present this conference to demonstrate the effective role that PR plays in Hispanic marketing and the creativity and innovation that our members are providing in leading the social media revolution,” added Echeveste.

Rosa Alonso, My Latino Voice CEO, joins senior executives from leading brands and agencies as a member of the conference's advisory board, which includes: Cristina Alfaro (McDonald’s); Jorge Diaz de Villegas (Fleishman); Aymee Zubizarreta (State Farm); Armando Azarloza (The Axis Agency); Alfredo Padilla (Comerica Bank), Ivette Zurita and Lourdes Rodriguez (Hispanic Public Relations Association); Stephen Chavez (Ketchum); Lorenzo Lopez (Walmart); John Echeveste (VPE Public Relations), Romina Bongiovanni (Edelman); Audrey Ponzio (Edelman); Mario Flores (Sportivo/RL Public Relations) and Deborah Vallejo (Bromley).

The conference will feature nearly two dozen sessions on a wide range of topics covering everything from how to generate coverage with the top Hispanic bloggers to best practices in Hispanic youth marketing to how to effectively manage corporate partnerships with Hispanic organizations. All of the professional development programs are being defined by a senior executive advisory board consisting of some of the most seasoned Hispanic PR pros in the corporate communications, agency, media and non-profit worlds.

In addition to quality professional development programs and networking opportunities, the conference will feature an exhibition area to connect Hispanic marketers with industry communications providers as well as key Hispanic organization exhibitors. Parallel to the main exhibition hall will be a first of its kind Hispanic Market Career Fair for companies, organizations and government agencies seeking talented Latinos in PR and advertising.

Read full post

10.21.2009

Biz Tech Day by Edith Yeung


BizTechDay is the largest and most impactful business technology conference in the nation. Its mission is to connect, educate and inspire entrepreneurs. Technology happens fast...This is the ONE event of the year where entrepreneurs catch up on the latest technologies and practical business strategies.

BizTechDay 2009 features an extraordinary lineup of both inspirational speakers and well-renown business experts. It will be held on October 22-23 in Silicon Valley and be streamed live to tens of thousands of entrepreneurs via the internet worldwide. Throughout the day, we will hear from amazing thought leaders, influential business experts, social media mavericks from Virgin America, Comcast, Yelp, Google, Facebook, Elance and many other like-minded entrepreneurs and business owners.

This conference features the top internet and business icons to show you 3 simple ways to use technology to drive your business:

1) How To Raise Money or Get Investors.

2) How To Use Social Media To Increase Business.

3) How To Leverage On Your Website For Marketing And To Drive Sales.

Some of this year's speakers:

Craig Newmark – Founder of Craigslist.org

Tim Ferriss – Author of 4-Hour Workweek

Michael Gerber – World’s No 1 Small Business Guru per Inc Magazine and the New York Times Best Selling Author of the E-Myth

Will Bunker – Co-Founder of Match.com

Kevin Rose – Founder of Digg (Over a Million People follow up on Twitter)

Porter Gale – VP Marketing at Virgin America

Mark O’Leary – Regional VP for Business Services for Comcast

Matt Mullenweg – Founder of WordPress

Kevin Hartz – Paypal Angel Investor

Fabio RosIati – CEO of Elance

Joel Comm – Creator of iFart iPhone App – Over 1 Million downloads

Gary Swart – CEO of oDesk

Randy Williams, Founder of Keiretsu Forum. The World’s largest angel investor network – over $180m invested in 200 companies

Chris Larsen – Founder of Prosper.com

Michelle Broderick – Director of Marketing at Yelp

Justin Kan – Founder of Justin.TV

Ramon Ray – Chief Editor of SmallBizTechnology.com

Alison Covarrubias – Founder & CEO of Hatch Network

And 40+ more thought leaders and successful entrepreneurs

Find out more at www.biztechday.com

10.20.2009

Latina Business Strategies Breakfast


Last Thursday (Oct. 15) , in conjunction with the San Francisco Hispanic Chamber of Commerce, NAWBO-SFBA was proud to present the Latina Business Strategies/NAWBO-U Breakfast focusing on providing educational resources to women business owners.

The diverse panel of women entrepreneurs who shared their experiences and tips for navigating and succeeding in this economy was great.

Agenda:

"Growing Your Business in a Down Economy"
This panel, was moderated by Vanessa Robledo of Black Coyote Vineyards and discussed how to shift and create new marketing strategies, how to look beyond your typical target customer for new contracts, how to create strategic alliances with other women-owned businesses.

Panelists included:
Katie Gutierrez – Assistant Match
Jeanne Beacham – Delphon Industries
Edith Yeung – San Francisco Entrepreneurs


"Secure New Contracts for Your Small Business: Demystify the Terminology and Process of Procurement"
This panel, was moderated by Denise Coley of Cisco Systems, and discussed the ways in which small business, micro-business and minority businesses can secure new contracts through the procurement process. Panelists shared their own successes and pitfalls in securing contracts from corporations and government.

Panelists included:
Ginny Velasquez – Team Persona Personnel
Sheila Lewis – Flyin' West Strategic Marketing Resource Group
Miranda Reyes, PG&E Supplier Diversity


Special thanks to Mr. Richard Ventura, president and CEO of the San Francisco Hispanic Chamber of Commerce for providing us once more with an informative event.

9.09.2009

Latino professionals Learn From The Winemaker by Adrian Perez


Dressed casually, as if going to a fall wine tasting event, Alex Sotelo walked around politely, introducing himself and listening to ways the 25 Hispanic professionals introduced themselves to him as they enjoyed a cup of coffee and exchanged business cards. The monthly meet-up event held by the Hispanics Mean Business group in San Francisco, California, was featuring Sotelo as the guest speaker to share experiences and tips for improving business. With the majority of attendees dressed professionally, Sotelo was not hard to miss. But it was his message that made him the star of the day.

"Good morning," he told the group once everyone was seated. "My name is Alex Sotelo, I am a winemaker that happens to be Hispanic."

His introduction left some in the room chuckling while others looked a bit puzzled.

"How you introduce yourself is very important," he told the now attentive group. "Many of you told me your name and didn't tell me what you do until after I asked. This is a missed opportunity."

For the next 20-odd minutes, Sotelo shared a variety of tidbits that not only made sense on making a sale, but explained how he got his wine to be served at the White House.

"Many people ask me, how did you get the White House to serve your wine? And, I tell them like I am going to tell you, they look for you," he says. "They get lots of wine sent to them, and they throw it away."

Instead, Sotelo says, he has allowed for people and his product do all the promotion for him. He does not have a wine tasting cellar, but does attend many events where he pours his wine and where key people have learned of his products.

"The key for me is having a good product and having the infrastructure ready to handle the load," Sotelo told the group. "But I did not release my product to Latinos first. Instead I sold it to a small network of people who enjoyed wine and I knew could help me grow. Today, Latinos make up 45 percent of my business."

Sotelo's initial strategy worked, getting him on the cover of the New York Times and the San Francisco Chronicle, eventually leading to some members of President Barack Obama's staff contacting him to be one of a few vintners whose products would be featured at the White House.

"Mr. Sotelo is a humble man and a good dancer," says Mayra Bautista, member of the Marin Hispanic Chamber of Commerce and HMB. "I met him at an event and we danced. I introduced him to some friends as a great dancer when he told us he was actually a winemaker."

The Mexican-born Sotelo became a winemaker at age 25 after working in the industry since his teenage years. As he explains it, education is a very important foundation to have, but becoming a professional at what you do is more important. Providing a good product and service is good, but becoming unique is what helps promote any product or service.

The Hispanics Mean Business is led by Sofia Keck and meets monthly. For more information, visit www.meetup.com/Hispanics/.

For more information about Sotelo Wines, visit www.alexsotelocellars.com.

About the author - Adrian Perez is a writer and publisher of the only online publication dedicated to public policy and government from a Latino perspective, The Latino Journal. Adrian currently manages four daily updated blogs: The Latino Journal; The Latino Business Review; Vida de Oro/Life of Gold; and the Latino Med Journal, and publishes The Latino Journal E-News every week, reaching millions of readers in the U.S. and beyond.

9.01.2009

U.S. Secretary of Labor Hilda L. Solis and Ambassador of Mexico Arturo Sarukhan celebrate the inaugural “Labor Rights Week” by Jessica Lopez


The U.S. Secretary of Labor Hilda L. Solis and the Ambassador of Mexico Arturo Sarukhan today celebrated the inaugural “Labor Rights Week” that will take place from August 30th to September 4th in 14 cities across the United States.

Labor Rights Week is an important opportunity to ensure that the Mexican community and Mexican workers in the United States are aware of their labor rights. It is a new initiative that brings together the Embassy of Mexico and its consular network in the United States, the U.S. Department of Labor, local authorities, unions, religious groups, and community based organizations with the common goal of better informing workers from Mexico and elsewhere of their rights. Framed around Labor Day, the Labor Rights Week will multiply outreach initiatives developed jointly by participating organizations (through leaflets, posters, press conferences and forums).

“In the past few years, a growing number of immigrant workers were subject to abuse under a mantle of fear that was created by unscrupulous employers that used immigration status to threaten deportation if workers reported discrimination, wage and hour or health and safety violations. We recognize the leadership of Secretary Solis in this issue and believe that joint efforts like Labor Rights Week will strengthen our ability to protect the rights of our nationals abroad,” said Mexican Ambassador Arturo Sarukhan.

“Today we renew our commitment to protecting all workers and welcome this continued partnership with the Mexican government,” said Secretary of Labor Hilda L. Solis. “These efforts will help ensure that all workers are treated fairly and will empower them to seek assistance.”

Joe Hansen, President of United Food and Commercial Workers (UFCW) said, “Our communities and neighborhoods are better, safer places to work and live when all workers know and exercise their rights. Semana de Derechos Laborales is a perfect way to empower Mexican national workers with information and promote full participation in the civic fabric of our nation. The UFCW has been a union of immigrants for more than 100 years and this weeks’ program helps ensure that a new generation of workers has the resources to have their voice heard on the job.”

Events for this inaugural Labor Rights Week will be held in the following cities: Atlanta, Chicago, Dallas, Fresno, Houston, Los Angeles, New York, Phoenix, Sacramento, Salt Lake City, San Diego, San Francisco, San Jose, and Washington D.C.

These events include: a National Opening event held today in Los Angeles where Secretary Solis was joined by local and community leaders; an information telethon on Labor Rights in Dallas; the unveiling of a permanent Labor Window in the Consulate of Mexico in Chicago with the presence of Joe Hansen, International President of the UFCW; the screening of a film related to labor rights in New York; Community Fair in Phoenix; and workshops on Labor Rights in most participating cities and consulates, among others.

Jessica Lopez
Comunicacion Social / Press Attaché
Consulate General of Mexico in San Francisco
jlopezm@sre.gob.mx
consulado.mexico.sf@gmail.com

8.24.2009

Hispanic Business Owners gathered at the 30th Annual CHCC Convention


The California Hispanic Chambers of Commerce (CHCC) hosted its 30th Annual State Convention on August 19-22, 2009. This year’s convention took place at the U.S. Grant Hotel in San Diego, California. The CHCC is the fastest growing regional organization in California.

The goal of this convention was to address issues of relevance to more than 720,000 Hispanics businesses and over 65 local Hispanic chambers in California. Some of this year’s speakers included Jim Steeg, COO San Diego Chargers, Moctesuma Esparza, Chairman and CEO Maya Entertainments Group Inc, California Latino Water Coalition (CLWC) Chairperson -actor and comedian- Paul Rodriguez, and Chairman of the CHCC Ken Macias.

“As Hispanic business ownership continues to rise, it is important that we work together to have our voice heard from the boardrooms of corporate America to the halls of government. This convention serves a valuable role in making that happen,” said Joel Ayala, President and CEO of the CHCC.

The convention featured business procurement/matchmaking sessions with companies such as Hyundai, Sate Farm, PG&E, Sempra, AT&T and more. Some of the corporate sponsors of the convention were Wells Fargo, Verizon, Aetna, Walmart and South West Airlines.

The four day convention was a great opportunity for relationship building with chambers, businesses and corporate partners. With a number of events and workshops catered specifically to the concerns of Hispanic business-owners new entrepreneurs had the chance to learn from successful business veterans. As a young business owner, I felt honored to be part of this experience. Next year’s convention will take place in Los Angeles, California.

8.09.2009

Hispanic Heritage Month ROI


In September 1968, President Lyndon B. Johnson proclaimed National Hispanic Heritage Week. Twenty years later it became a month-long celebration (Sept. 15 – Oct. 15). During this time, America celebrates the culture and traditions of those who trace their roots to Spanish-speaking countries.

The month of September is a historically significant one for many Latin American countries. September 15 is the anniversary of the independence of Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. In addition, Mexico and Chile celebrate their independence on September 16 and 18.

With over 45 million Hispanics in the U.S., it is crucial for marketers to be aware of this important time of year for Hispanic culture. Hispanic Heritage Month presents an opportunity for businesses to integrate themselves into this growing community by showing support. It is important that this support not be seen as token, and one of the best ways to do this is via sponsorship.

There are many levels of sponsorship, so businesses of all sizes can participate in supporting Hispanic Heritage month. No matter who you are or what you sell, there is a place for your brand in the Hispanic community, especially during this time. Hispanics have a strong sense of loyalty and reciprocity, so if you genuinely give to the Hispanic community, rest assured that you will get back. Your ROI will skyrocket if you get creative and position your support strategically during this month.

Hispanic Heritage Month means a great deal to Hispanics. It is the culmination of years of efforts at recognition by American culture. Integrating yourself into the Hispanic market by supporting Hispanic Heritage month could very well set you apart from other brands. Those who support Hispanic Heritage Month appear to be sincerely supporting Hispanic heritage, and not just supporting their own business. Contact me for more information about the numerous opportunities to take part in this special time of year for Hispanics.

7.17.2009

Hispanic Cultural Differences - Hispanic Hospitality Aboard the High Seas


The Consulate General of México in San Francisco and México’s Tourism Board invited me for a fantastic event on board the Mexican Navy Tall Ship “Cuauhtémoc.”

The event was part of the “Vive México” campaign. Out of curiosity I wrote an email to the Health & Cultural Liaison of Community Affairs from the Consulate General of Mexico, Mónica Felix and asked her the following question, “Mónica,the invitation reads ‘Vive’, but shouldn’t it be ‘Viva’?”

Mónica replied, “Actually, ‘Vive México’ is the ongoing campaign to celebrate Mexico’s Bicentennial Independence Anniversary and its Centennial Revolution Anniversary, so that’s the whole story behind that name.” So now we know.

The event was incredible, and the boat is magnificent. The crew looked sharp in their white uniforms and was extremely attentive. This reminded me of one of the cultural differences between Hispanics and Americans. Mexicans are one of the most hospitable people I know, they truly make you feel like family no matter whom you are or where you are from.

There are many cultural differences between Hispanics and Americans. One of my American friends once told me “Hispanics tend to invade people’s space;” it was a cultural shock to learn about the importance for Americans of “their space.” When I first came to the U.S. one of the hardest things I had to learn was to shake hands. When I met someone my instinct was to immediately “invade their space” as I leaned over to try to give the person a kiss on the cheek. The Americans I met all reacted in the same way. They took one step back as they saw me getting close and gave me a look that said, “What are you doing?” I always felt the need to apologize because the moment was so culturally awkward you could feel tension in the air.

After four years of being in the U.S. I have learned to shake hands; I don’t try to kiss people on the cheek anymore, but every now and then if I meet someone who I feel an instant connection with I tell them, “I hug” and then I lean forward to embrace them. It’s part of Hispanic culture to be affectionate even among strangers. I think this is great so I am willing to compromise with a hug.

Cross-cultural observations such as this one are vital when marketing to Hispanics and need to be taken into consideration in order for your marketing efforts to be effective and affective.

The Latino Coalition: Fostering Hispanic Businesses


San Francisco - July 15, 2009. The Latino Coalition (TLC) is a non-profit organization based in California, with offices in Washington, DC and Mexico. The organization was established in 1995 to address policy issues that directly affect the well-being of Hispanics in the United States.

TLC came to San Francisco for an executive briefing with panels of discussion about finding new customers in tough times and about strategies for improving Latino healthcare in America.

Hector V. Barreto, Chairman of The Latino Coalition and Jose Gonzales, Co-Chair from The Latino Health Care Task Force served as moderators and contributed with great remarks about economic empowerment, healthcare and education.

“You can’t do anything important by yourself” – Hector V. Barreto

By the end of the event we had learned about how accidental entrepreneurs are our new competition, about how with every problem there is an opportunity and about how winners are the ones that don’t quit.

Some of the vendors present at the event were HP, American Airlines, Intuit, PG&E, Empyrean Insurance and Newtek Insurance. It was an exciting and informative event.

For more information about TLC you can visit their site http://www.thelatinocoalition.com/

6.10.2009

Hispanics Mean Business - Professional Group


Hispanics Mean Business (HMB) is projected to be the number one resource for Hispanic professionals around the Bay Area to network and learn from others.

As a member of HMB you will:

Receive and Provide

- Referrals and Leads
- Information about Job Openings
- Discounted Products and Services
- Networking Support
- Seminars on topics such as: Self Promotion, Social Media, Networking and More

Every meetup will have featured members. As a featured member HMB will provide you with the opportunity to promote your business beyond your 30 second pitch.

Build connections, build awareness, boost your business and improve the community.

Join Now! FREE!

6.01.2009

AT&T Park Business Expo Follow-up / Raffle Winner


One of the most popular questions visitors asked me at the business expo was, “Does my marketing campaign have to be in Spanish in order to reach Hispanic customers?”

Quick answer: Not necessarily. No matter the language that you adopt to promote your product or service, the most important aspect of a successful marketing campaign is relevancy. Speaking your Hispanic customers' language does not necessarily imply speaking Spanish. Spanish language alone will not drive Hispanic customers to your business.

Your message will be more relevant to Hispanic customers if:
- You inform yourself about your business and product in relation to the Hispanic market
- You craft your message specifically for a Hispanic audience, and
- You clearly provide the value of your service or product to the Hispanic market.

That being said, even though English fluency is rapidly increasing among Hispanics, it can be harder to reach bilingual Hispanics with generalized marketing efforts based on the fact that they speak English. There are many benefits of marketing in Spanish to Hispanics, but if you decide to market in Spanish be careful with literal translations.

Thank you very much for stopping by the “Sell it in Spanish” booth. You are invited to leave more questions on the "Post a comment" box or contact me directly at sofia.keck@sellitinspanish.com

Congratulations to Eddy Vanrenterghem, General Manager of Carnelian Room, who is the lucky winner of a Canon SELPHY CP770 – Compact Photo Printer! Soon, we will be having an online raffle of a fantastic Pre-Civil War Map of North America by J.H. Colton (1855) authenticated by MappaGrande Antique Maps. Be sure to subscribe to our blog to participate.

5.17.2009

Business After Hours Grand Expo 2009


You are invited to the best grand-scale business expo of the year- this Thursday, May 21 at the AT&T Park- 5:30pm.

Over 150 exhibitors (including Sell it in Spanish!), music, catered hors d'oeuvres from top restaurants and complimentary wine from premier wineries.

Make sure to stop by our booth to participate in our raffle for a great prize!

Don't miss out on the biggest networking event of the year!

More info