3.20.2009

Who are you calling Hispanic?

Many times I have heard people use the term Latinos when referring to Hispanics, and even though these terms have come to be interchangeable they are not the same. The word Hispanic comes from the Latin word "Spain "while the word Latino is technically a shortening for Latino Americano (Latin American.)

The common denominator for Hispanics is language, but for Latinos/Latinas is the place of origin or geographical indicator. Neither of these two terms is based on race. The concept of Hispanic tends to be broader, including all Spanish-speaking people worldwide. subscribe to our feed

These terms can even be a little bit more controversial when referring to Brazilians for example. Brazilians, cannot be called Hispanic since they do not speak Spanish but Portuguese. And the term Latino might not apply. From my experience, Brazilians prefer to be called South Americans or Luso. Luso, is the term describing Portuguese language and culture. It derives from the word “Lusitania”, the ancient Roman name for Portugal.

For practical purposes, these are some preferences for these terms:

Latino/Latina: person who lives in the U.S. who comes from or whose family comes from Spanish culture in Latin America (Central and South America.) May or may not speak Spanish.

Hispanics: of or relating to Spain or Spanish-speaking people or culture in Latin America.

Latin American: descendant from Spanish culture in Latin America who lives in Central or South America.

South American: descendants from South American countries who live in South America and/or descendants of non Spanish speaking South American countries that live in the U.S.

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3.17.2009

A fox on Fox News


One of today’s topics on Fox News was if Dora is becoming too hot. This refers to Dora the explorer, a Nickelodeon character created by Mattel that personifies an intelligent, friendly and outdoorsy Latina girl around the age of 6. Dora teaches kids how to follow maps and solve small mysteries and the kids learn a few Spanish words throughout the adventure.

Dora the Explorer has been around for 9 years so Mattel came up with an older version of Dora that resembles the character at age 10. Older Dora no longer has black hair but brown, uses makeup and has given up her signature backpack. The new Dora was compared to the Bratz dolls (their name says it all) and even though Dora definitely does not look like a Bratz, she was still considered a little bit too hot.

I was pleasantly surprised that Dora made it to Fox News instead of more talk about the economic crisis, but at the same time I question why she made it to the news. I guess that means that the Hispanic market is maturing right along with Dora.



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