It is recommended to focus on one offer at a time to highlight the value of it. A fantastic offer can stand alone and does not need sub-offers to sound appealing. Remember the offer has to be simple and the more you talk about it the less simple it gets. Multiple promotional offers at one time tend to be confusing.
Another important aspect of a great offer to Hispanics is to try to make it unconditional. An offer such as “Get 20% discount on your first purchase over $50” may not sound inviting since what you are saying is: we will give you the discount if you give first.
Hispanics know that there is no such thing as a “free lunch” so probably the majority of them assume that there is a catch. The purpose of your offer is to invite them to come into the store to find out what the catch is. Take into account that a simple offer should carry a simple catch in order not to be viewed as a rip-off.
Hispanics respond to a broad range of offers, particularly those that are family-related. It is up to you or your marketer to find a strategic way to make your product or service family-related.
This does not mean that every offer has to talk about family in order to be relevant to Hispanics, but try to present the value of your offer as something that benefits more than one person even if the service or product is meant to be used only once or by one individual at a time.
Even though Hispanics like to shop and purchase the latest trends they are careful about their expenses. Having the opportunity of investing their money in something that brings value to others besides themselves makes an offer more inviting to Hispanics.
Before putting your next offer out there for the Hispanic market, take some time to evaluate the content of it. Generic offers do not apply to non-generic markets.
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