One of the most popular questions visitors asked me at the business expo was, “Does my marketing campaign have to be in Spanish in order to reach Hispanic customers?”
Quick answer: Not necessarily. No matter the language that you adopt to promote your product or service, the most important aspect of a successful marketing campaign is relevancy. Speaking your Hispanic customers' language does not necessarily imply speaking Spanish. Spanish language alone will not drive Hispanic customers to your business.
Your message will be more relevant to Hispanic customers if:
- You inform yourself about your business and product in relation to the Hispanic market
- You craft your message specifically for a Hispanic audience, and
- You clearly provide the value of your service or product to the Hispanic market.
That being said, even though English fluency is rapidly increasing among Hispanics, it can be harder to reach bilingual Hispanics with generalized marketing efforts based on the fact that they speak English. There are many benefits of marketing in Spanish to Hispanics, but if you decide to market in Spanish be careful with literal translations.
Thank you very much for stopping by the “Sell it in Spanish” booth. You are invited to leave more questions on the "Post a comment" box or contact me directly at sofia.keck@sellitinspanish.com
Congratulations to Eddy Vanrenterghem, General Manager of Carnelian Room, who is the lucky winner of a Canon SELPHY CP770 – Compact Photo Printer! Soon, we will be having an online raffle of a fantastic Pre-Civil War Map of North America by J.H. Colton (1855) authenticated by MappaGrande Antique Maps. Be sure to subscribe to our blog to participate.
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I could not agree with you more, congratulations
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