The latest news about Univision dominance in the 18-34 year-old demographic is another reason to be paying attention to the Hispanic market, if you’re not already doing so.
For the week of June 15, Univision beat out all other broadcast networks, English and Spanish, for ages 18-34 on Tuesday, Thursday, and Friday nights. In the highly coveted Thursday 10 pm slot, Univision’s “Mujeres Asesinas” (“Ladykillers”) beat out the top English competitor CBS by 72% for adults ages 18-34. For primetime, Univision was #1 on Friday among adults ages 18-49. This week wasn’t the first time Spanish programs have beaten ABC, NBC, CBS, Fox and the CW. In fact, Univision has been #1 on 33 Fridays during the 2008-2009 television season! Yes, 33 times!
Spanish-language programming has dominated ratings in the past, but it is happeing more frequently and its current success is a stark contrast with other major networks.
This season, English language broadcast networks are having some of their worst ratings ever. Meanwhile, this week brought Telemundo its highest novella ratings ever. These results extend to news as well: Spanish local news at 6 and 11 pm is averaging higher viewership than ABC, CBS and NBC`s local newscasts combined among Adults 18-34 in major U.S. markets.
Why is this happening? Go to complete post
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